Privacy Policy


In this Privacy Statement, we, Dita, Inc., 1 Columbia, Suite 130, Aliso Viejo CA 92656 (“DITA,” “we,” “our,” or “us”), describe what personal data we collect through our online store and web pages at (“Website”) from visitors of our Website and how we use such data.


This Privacy Statement covers only data collected through the Website. It does not apply to any other data, such as data that we collect offline or data that others collect on websites that are linked to our Website. We encourage you to read the privacy statement or policy of every website you visit.



Carefully review this Privacy Statement. It is effective and current as of October 1, 2017. We will amend it from time to time as our technology, services, and business models may change. If we change it, we will post a revised version on the Website. Please check back periodically, and especially before you provide any personal data to us.


Types of Data DITA Collects

Through the Website, we collect and receive data that you actively submit as well as data that we passively track.


Actively Submitted Data

When you actively send us data through our Website, you are providing, and we collect data such as your name, email address(es), billing address(es), delivery address(es), telephone number(s), and credit card information. In each such instance, you will know what data we collect through the Website, because you actively submit it. We collect actively submitted data primarily for the purpose for which you originally sent us the data. We may also use this data internally as research data to improve our products and services, and for purposes of advertising, promoting, and informing you about products, services, initiatives, and events; you can opt out of receiving marketing emails as explained below.


Passively Tracked Data

When you visit the Website, we also passively track information on your computer and Internet connection, such as the IP address of your computer and/or Internet service provider, the date and time you access the Website, the Internet address of websites from which you link to our Website, the computer technology you are using and your movements and preferences on our Website. We use technology that many other websites employ, including, without limitation, cookies, to collect information such as the aforementioned. We describe our use of cookies and similar technologies, and your choices about these technologies, in our Cookies Policy. We may use cookies to collect information in connection with future visits from that Website, to recognize you as a previous visitor and to track your activity on the Website. As detailed in our Cookies Policy, you may set your browser to notify you when a cookie is sent or to refuse cookies altogether, but certain features of the Website might not work without cookies. We reserve our right to also use other technologies such as Internet tags, web beacons, and navigational data collection tools (log files, server logs, or click stream). We collect passively tracked data primarily for purposes of administering, protecting and improving our Website and our systems, to better understand the preferences of our Website visitors, to identify server problems, to compile aggregated statistics about Website usage, to help personalize your experience of our Website, and to personalize offers.



We may combine passively tracked data with data that you actively submit to us to, for instance, provide better service to Website visitors, customize the Website based on your preferences, compile and analyze statistics and trends, to otherwise administer and improve the Website for your use, and to personalize offers (for example, combined information may allow us to recommend products to you based on what you have liked in the past). We may also combine data collected from you on this Website with data collected about you when you visit other websites that are operated by DITA or its affiliates.


Disclosures of Data, Sharing

We do not share your personal data with third parties, except as follows: 

- With our corporate affiliates all over the world. 

- With your consent. 

- With our affiliated and unaffiliated service providers and third parties all over the world that process or maintain data on our behalf, including conducting our marketing and promotional campaigns. Such service providers and third parties are subject to strict confidentiality obligations and may access and use your information only in accordance with our instructions and not for their own purposes. 

- We will disclose data as required by law or to protect you, other users, us or third parties from harm, including fraud, data security breaches or where someone’s physical safety seems at risk. 

- In a reorganization or sale of our company or assets, your data may be transferred, subject to the acquirer accepting the commitments made in this Privacy Statement and compliance with applicable law.



We take reasonable steps to protect personal data from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. But, you should keep in mind that no Internet transmission is ever completely secure or error-free. In particular, e-mail sent to or from our Websites are not encrypted.



You can opt out of marketing messages and set your communication and privacy preferences by (1) contacting us at or (2) clicking the “Opt-Out” link contained in DITA’s marketing emails.

Rights of California Residents

California residents can request a list of what personal information (if any) we’ve disclosed to third parties for direct marketing purposes in the preceding calendar year, and the names and addresses of those third parties. You can make a request only once a year, and you don't have to pay for it. To make your request, send an email to or send a written request to us at 1 Columbia, Suite 130, Aliso Viejo CA 92656, attention: Legal Department.



If you have any comments, questions, complaints or concerns about any privacy related issues, please contact us at